Geared toward technophiles and anyone who appreciates technology, Story Spark is a lifestyle brand that blends art and tech themes to celebrate positive living in today's digital age. The brand designs and sells graphic t-shirts from its online store and communicates with its fans via social media channels. 

As Co-founder of Story Spark, I've learned to wear many hats in order to launch and grow the company from the ground up. From developing the products, branding, digital properties and the marketing approach, I've learned to expand my capabilities and awareness beyond design.

Key Responsibilities
- developed company branding and content
- designed and oversaw product development
- produced and managed ecommerce website
- managed marketing and social channels

StorySpark.com

Instagram | Twitter | Facebook | Pinterest

In conjunction with its new branding efforts, LACF wanted a new website that would help elevate its online presence to higher levels. The site experience was designed to be immersive from the start and allow visitors the ability to explore and discover items about LACF that they never may have expected.

The site was made to be responsive so as to be easily accessible across numerous devices - all with a design that is contemporary and scalable for year-round usage.

Role & Responsibilities
- established multiple design directions
- informed user experience
- led and designed the visual interface
- directed the site's parallax motion

With an ever-increasing number of subscribers and streaming content, Netflix needed a more extensive means of gaining data-centric insights into the health of their complex distributed systems and customer experiences. Working in close collaboration with Netflix engineers, a user interface was designed for a new application that provides an unprecedented level of analysis towards identifying points of failure and success. In addition to shaping the UI of a highly conceptual product, these screen mockups also served as a means of communicating new data visualizations and interaction concepts across various internal Netflix teams. (Data shown in the screen examples has been fabricated for design purposes)

Role & Responsibilities
- collaborated with technical engineers
- consulted on the user experience
- designed the visual language and overall UI
- established style guide documentation for developers

For more details on the project, visit the:
Netflix Tech Blog.

This website redesign for Stellar elevated the digital design agency to a new level. Its portfolio of case studies, services and company information were designed to demonstrate the agency's expertise and capabilities in a much more broader sense than its previous web presence. Through the use of expansive imagery and bold typography, the redesign  maintains a simple but dynamic sensibility that is reflective of the Stellar brand. Also designed to be responsive to multiple screen sizes, the new website delivers its message and examples easily for anyone using a laptop or mobile device. 

Role & Responsibilities
- developed the site structure and user experience 
- designed the visual interface

www.goStellar.co

As one of the most anticipated video game releases, the official Call of Duty: Black Ops website was designed to be larger than life. Amazing full-screen images, animated elements and video assets were strategically used to exhibit the intensity of the popular first-person shooter game to this interface.
 

Role & Responsibilities
- led the concepting and development of multiple creative directions
- managed a team of art directors
- provided hands-on design and art direction
- informed the overall user experience
- managed creative deliverables

http://www.callofduty.com/blackops/home


 

A maverick in the financial services sector, William O'Neil and Company has been providing investment strategies to clients for close to 50 years. As a digital partner, Razorfish helped them realize a series of new digital products.

The most significant project in the engagement was the design of a new desktop application targeted toward institutional investors. This data-intense application (eventually named Panaray) was designed for 30" flatscreen monitors - a typical component for the target audience's working set-up. The application allowed investors to research historical patterns, news, and all available data points necessary to make informed decisions as well as to determine new investment ideas. A light and dark theme was designed to provide the user with an optimal experience for their environment. 

Another project was the redesign of William O'Neil and Company's corporate website. The design supported their message of being a trusted market advisor whose proprietary database and products can identify unique investment ideas.

Role & Responsibilities:

- led the concepting and development of multiple creative directions
- managed a team of art directors and designers
- provided hands-on design and art direction
- oversaw creative deliverables 

This was the initial web-based interface design for Call of Duty Elite (aka Beachhead). Initially designed to complement Activision's Call of Duty: Black Ops – this property acted as an extended digital service for tracking a gamer's stats, creating online teams and participating in sponsored tournaments. 

The visual design for Elite provided great opportunities to develop numerous data visualizations. A high level of complexity was at play for our team to simplify. Lists, graphs, charts, and heat maps were explored  while applying cues taken from the rich graphic language of Call of Duty: Black Ops. 
 

Role & Responsibilities
- led the creative direction
- informed the overall user experience
- managed a team of art directors
 - oversaw creative deliverables within an Agile process

The New York Tri-State area is McDonald's largest US region. To better communicate with their customers, a redesign of its regional website provided a fresh digital approach  – where the website showcased company news and local special offers that were specifically catered to the New York Tri-State community. It also allowed visitors to easily sign up to become members of the McDonald's Extra Values Club, where members were given access to exclusive promotions and updates that can only be accessed via the website.

Role & Responsibilities
- established the overarching design direction
- informed user experience 
- designed the visual interface

www.mcdonaldsnytristate.com

 

Hello Music is a tribal e-commerce platform specifically targeting musicians with money-saving deals on musical equipment, services and accessories. The redesign transformed Hello Music from a one-dimensional daily deals site into a tribal social commerce platform, which services the unique needs of guitarists, bassists, keyboardists, singers, engineers, drummers, and DJs. Members can easily discover relevant products and services based on their personal likes and interests. 

A contemporary visual design was created to optimize usability and to improve branding. The lower half of the browsing screens increased the visibility of ever-green inventory and incorporated social media as a mechanism to create buzz and knowledge-sharing around products. The redesign increased daily sales by 67%, with 29% more unique visitors and 180% more memberships.

2013 Interactive Media Award Winner in Music

Role & Responsibilities

- led the concepting and development of multiple creative directions
- managed a design team
- informed the overall user experience
- oversaw creative deliverables

Jack Cooney needed a web presence that allowed him to share his passion for surfing and to promote his gym and training services. This microsite showcased his passions in a visually compelling and elegant manner that moves beyond what social media channels offer today.

Role & Responsibilities
- designed the visual interface and user experience 
 

With its broad portfolio of toy brands, Mattel wanted to increase awareness of its various product lines. The redesign of Mattel.com established a single destination for boys, girls, families and collectors to explore and play with familiar and unfamiliar brands. 

The entry to the site experience is focused upon a mashup of brands where one can play videos or click to get more information. One could also zoom forward through the z-axis in order to arrive in different zones based upon Mattel's four key target audiences. 

Role & Responsibilities

- led the development of multiple creative directions
- managed a team of art directors
- provided hands-on design and art direction
- informed the overall user experience
- managed creative deliverables

3 Day Blinds specializes in the design and installation of custom window treatments for households and businesses. Their business doesn't sell directly to consumers but rather utilizes a workforce of professional Design Consultants who visit one's home or business to personally work with potential customers.

The purpose of this website redesign was to increase appointments and to inspire prospective customers into seeing the possibilities on how their room(s) can be transformed by custom window treatments. Since the website’s re-launch, sales leads have increased by 37%, with 129% more unique visitors, and a total revenue increase of 38%.

Role & Responsibilities
- led the concepting and development of multiple creative directions
- informed the overall user experience
- managed a team of art directors and user experience designers
 - oversaw creative and ux deliverables

Awards
- 2013 Interactive Media Awards Best in Class in Architecture/Interior Design
- 2013 American Web Design Award Winner by Graphic Design USA
 - 2013 American Business Award
- CSS Awards Feature

www.3dayblinds.com